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Orion-AP specializes in market development in the medical/dental markets of the Far East, addressing all relevant aspect of opening a new market

 WHO WE ARE?

Ori David, co-founder of Orion-AP, has over 20 years of experience market development, marketing and sales.
For 12 years, he was working as a senior regional manager for Dental company that specializes in developing, manufacturing and marketing dental implants and related products.

During his years in the company he:

  • Opened over 30 territories, in all five continents.
  • Setting up the company’s international training program that trained hundreds of sales reps from worldwide.

From 2010-2016 he held the position of Senior Regional Manager of Asia Pacific market:

  • Opening and developing the company’s business in India, China, Viet-Nam, Thailand, Indonesia, Singapore, Japan, Korea, Hong-Kong, Taiwan, Philippines, Australia and South-Africa.

Since 2012 residing in Hong-Kong:

  • Setting up regional office and legal entities in Hong Kong and China (WFOE) that is dealing with marketing, sales, logistics and professional support.
  • Recruiting a local workforce.
  • Setting up a network of 13 regional partners in China.
  • Managing the regulation process in Japan, China, India, Taiwan and Korea.

During the years 2010-2016 the company’s revenue in the region grew in average of 50% YoY

WHY OUR SERVICES ARE RELEVANT?

  • It is common knowledge that the medical markets in the Far East are the most promising markets, with the highest growth potential.
  • Data from the Israeli Ministry of Commerce indicates, however, that the lowest success rate of companies in opening new markets is in the Far East region, especially in China and India.
  • The reasons for such low success rates of Israeli companies in the Far East are due to:
    • An inability to find the right partner: Finding the right partner in each region is the initial and major KSF for opening a new market.
    • Differences of business culture: Though we tend to underestimate its importance, most companies tend to fail due to an inability to communicate on the same ‘cultural frequency’ as their potential partners/customers.
    • ‘Ground Work’:
      • As opposed to other markets, such as European, North/ Pan American markets, the physical presence of company personnel is of utmost importance.
      • The Asian partner translates the lack of presence as neglect by the mother company, disrespect and belittlement of the importance of the partner’s market.
      • An inability to form a proper relationship (?? GuanXi’), which is critical when aspiring to open a market in the Far East.
    • Time differences: When the day starts in Israel, it ends in East Asia.
    • High Level of regulatory & bureaucratic hurdles.
    • ime and expenses: things take longer in the Far-East and the ROI is slow.

WHAT WE ARE OFFERING?

We have over 12 years of experience of working in the Asian markets and opening many markets in the region.
Based on our experience, knowledge and network, we are a platform and a door opener for innovative products and services to develop markets and relationships in the Asia Pacific markets.

HOW DO WE DO IT?

We have an array of distribution partners from India to Australia, including China and Indonesia.
All our partners are well established companies in the medical\ dental markets.
We have been working with all our partners for at least five years and with most of them even longer.

OUR INFRASTRUCTURE:

  • Ground Work: We have an office in Hong-Kong that provides the following services:
    • Market Development: we will open new markets for you, while cooperating with you closely on marketing, training and sales.
    • Logistic services: with a strong financial back, we offer to stock your products in Hong Kong, and directly sell to each region, eliminating your need to deal with money collection and inventory issues, while reducing your risk.
    • Ongoing close connection with the relevant distributors in the Asia Pacific markets.
    • Assistance with registration, regulations and bureaucratic issues.
  • Optimizing communication:
    • Our team will be your contact point. They will coordinate all activities between you and Hong-Kong, making sure that things are not falling behind and relieving you from time difference issues.
  • Additional Services: Our professional, robust infrastructure offers you a cluster of services to meet your needs:
    • Investor Search.
    • Consulting services: If you choose to proceed by yourself, we will act as your consultants, and will offer:
      • Relevant Market Research
      • Prioritisation: What market to approach first
      • Segmentation in the relevant markets
      • List of Tasks, prior to entering a market
      • Workflow
      • Business plan for each market
    • Registration Services:
      • Finding the right registration agent in every market
      • Working with the registration agent, coordinating the process and communication between the company and regulatory demands.

OUR COMMITMENT:

Through years of experience, we know that a fundamental criteria for success is our ability to form proper and honest cooperation, where each party optimally performs its part, and reaps the benefits. Thus, we pledge:

  • Transparency: We will be working openly and with close cooperation with you.
  • Professionalism: We will serve you in opening a market, branding your product and achieving a stronghold in the region.
  • Honesty: We will not offer you promises we cannot deliver. We will not paint everything pink for you, just to convince you to cooperate with us. All activities will be done after we address all aspects together, and actions will be executed after all parties reach a consensus.

UPCOMING EVENTS

Contact

Operation Territories:

Hong Kong / Macau, India, Vietnam, Thailand, Singapore, Indonesia, China, Taiwan, Philippines, Japan, South Korea & South Africa

Copyright 2018 Orion AP